Content Creation , Content Strategy
The Client
Netflix is the world’s leading streaming entertainment service with 204 million paid memberships in over 190 countries enjoying TV series, documentaries, and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause, and resume watching, all without commercials or commitments.
Services
Campaign Planning , Motion Graphics , Social Media Content , Video
In 2020, after a remarkably eventful year, Netflix wanted to create a year-in-review campaign to honor the range of emotions we all experienced. Adding to the difficulty, the brief asked us to recap this strangest-of-years in a celebratory way. Having turned to their content ourselves for moments of joy during quarantine, we were eager to help the brand connect with their audience in a meaningful way.
For the hero video of the campaign, we chose to showcase Netflix’s content successes as a story of resilience. In a turbulent time, their content helped us bond, learn, grow, and shape culture. (For example, did you know chess set sales went up 215% after The Queen’s Gambit aired?) To expand the campaign’s reach across the U.S., we created additional marketing assets for different platforms. And to scale the campaign globally (while keeping both the visuals and narrative consistent), we created a toolkit that empowered creators in 20+ markets to create and promote localized assets.
