How to Create a Brand Strategy (Free Guide & Toolkit)
Brand Strategy , Branding , Content Marketing , Content Strategy
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Align your business, brand, and story by identifying and articulating the core principles that make up your brand heart.
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Brands have the power to change the world with strong communities behind them. But to attract a strong community, you need to be transparent about who you are and what you believe—and communicate it consistently across every touchpoint. Knowing your heart is the secret to doing this effectively.
How a Brand Heart Helps Your Business
Your brand heart is basically the blueprint to build a brand that lasts. With a strong heart you can…
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Tell stories that earn lifelong customers.
Communicating your beliefs authentically and consistently helps you attract like-minded people who share your ideals. In a competitive market, telling these types of stories is your last remaining competitive advantage.
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Make better business decisions.
When facing a challenging business decision, your brand heart functions as your North Star, guiding you in the right direction. Operating with your values front and center also cultivates trust, keeping you accountable to the people you work with (teammates and employees) and for (existing and potential customers).
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Create a stronger, happier culture.
When employees are invested in a shared vision, they’re more collaborative, committed, and engaged, creating a healthier work environment that helps you attract and retain the talented people you want.
Ultimately, your heart influences every aspect of your business, helping you grow inside and outside of your company walls.
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Through a collaborative process, we guide you through a powerful self-exploration to surface your brand’s core principles, identify your connecting themes, create shared definitions, and distill your thinking. Then we translate those beliefs into simple, powerful language, giving you the foundation you need to share your brand story with the world.
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